Your trade show displays is a pivotal element of exhibition. It must reflect the goals you set participating in such venues. The design, layout, look and feel of your booth should correspond with your plan for attending a trade show. Traditionally, the display space can be 3 types: closed, open and combined. Let’s learn more about these displays and in which cases it is more beneficial o use them.
Closed display is used in cases where it is necessary to be isolated from the noise or light of the expo center, create a special atmosphere, the effect of inaccessibility, intrigue visitors, etc. Such a type of booths is relevant when a company personally invites its attendees to a trade show and there is no necessary in other visitors. As a rule, closed displays are used for different kinds of corporate events or negotiations. Nevertheless the external surfaces of the stand can be used to place advertising so that guests can easily find an exhibit they look for.
Open displays are a perfect choice when a company-exhibitor sets a goal to attract the maximum number of visitors. Such exhibits can be linear or island layout, but in both cases the maximum space is arranged for showcasing products and samples. The walls of booths display graphics of advertising nature. Sometimes the means of advertising go beyond the display space, for example if your booth is backed up with hanging signs and outdoor stands.
Combined displays use the elements of closed and open booths.
If you plan to conduct meetings only with regular customers and partners, it is more beneficial to make an exhibit space semi-private, close enough in order to be convenient for negotiations. In the case of closed display space you can present a limited number of product samples, filling the space with catalogs and other collateral instead.
Traditionally you can create “private zones” using arranging of trade show display products that close certain parts of a booth for mass visitors. For such a purpose exhibitors can utilize banner stands, tables, counters, literature rags, etc. In addition, you can create a barrier-less environment deploying color, texture or floor level. The contrast of the surfaces or a podium several inches high will create a certain psychological barrier that forbids crossing the borders.
If your company wants to attract as many attendees as possible, your display should be. It should express the desire to communicate with visitors and create comfortable conditions for this purpose. To increase the attendance of a booth and the number of contacts with visitors, do not fence off with tables and other equipment. Leave the passage to a display and access to exhibits free.
Choose flooring at your booth in the color of carpets in the aisles. It will create an impression of unity of space and the absence of barriers.